{"id":1647351,"date":"2026-05-14T16:53:12","date_gmt":"2026-05-14T20:53:12","guid":{"rendered":"https:\/\/observer.com\/?p=1647351"},"modified":"2026-05-17T12:42:03","modified_gmt":"2026-05-17T16:42:03","slug":"art-fair-report-early-sales-nada-new-york","status":"publish","type":"post","link":"https:\/\/observer.com\/2026\/05\/art-fair-report-early-sales-nada-new-york\/","title":{"rendered":"NADA New York Opens With Fewer Early Sales But Plenty of Potential"},"content":{"rendered":"
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NADA runs at the Starrett-Lehigh Building through Sunday May 17. Kevin Czopek\/BFA.com<\/span><\/figcaption><\/figure>\n

With Frieze New York<\/a> opening just a few blocks away, Future Fair close by and the 1-54 Contemporary African Art Fair in the same building, NADA opened in good company. At 10 a.m. on May 13, it welcomed VIP guests, still fresh with early-day curiosity, to take a quick first look before what would be, for most, a long day of fair hopping. But as a group of primarily made up of New Yorkers and American collectors roamed the aisles, there was not the clear sense of urgency that once animated NADA’s fast sold-out previews. Maybe it was the simple fact that there are more than six fairs overlapping, though it might have to do with the fact that despite NADA’S international profile and a strong presence from the Americas, there were just a few gems from Asia and very few exhibitors from Europe.<\/p>\n

Still, across the 110 exhibitors presenting this year\u2014more than half participating for the first time\u2014there were plenty of opportunities to discover emerging talent and rising galleries. By the evening of the preview day, some of the most interesting presentations had led to sales and several holds, particularly among dealers who’d brought curated solo or duo presentations and set prices strategically under $10,000 or even in the $2,000-5,000 range.<\/p>\n

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